Best Practices
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant,...
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...
The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
What You Should Pay Attention to When Selling Parts Online
Online parts and accessories eCommerce is a great source of revenue for many dealers. By moving their parts departments online, dealerships have the...
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line...
Why You Shouldn’t Let Hiring & Coaching Take a Backseat To Your Business Operations
The COVID-19 pandemic has had an economic impact on almost every industry, including automotive. But adaptable car dealers have embraced their new...
5 Ways Your Dealership Benefits From Driving Difference in Your Community
In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional...
Your Raise Will Become Effective When You Do
Want a Raise? Your raise will become effective when you do. Are you the most effective business manager you can be? Have you tweaked every detail in...
Why Now is the Time to Revisit Your SEO Strategy
I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the...
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...