Best Practices
Dealer Marketing: Going Loco for Local Campaigns
There's a good reason that car dealers should be going mad over local campaigns: the results. Now, let's get something straight first. There are so...
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles...
Is Your F&I Compliance "Toast?
What does criminal conduct have to do with F&I and my new toaster? Here you go... I recently bought a toaster. (Please hold your applause until the...
Four Steps to Banishing Burn Out
We're currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership,...
Is RELEVANCE a part of your dealership's internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns...
Harnessing the Power of Pre-qualified Sales Leads
The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant...
Dealerships, do you even CPO? A Simple & Beneficial Approach
One of my favorite calls receive are from former customers or friends who know I am in the car business. They call asking me how they should buy...
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling"...
Trust, Your Employees, and Lady Gaga
Positive relations with employees start with trust. If you break the trust, you have a long journey ahead. Once you identify which of these...
Answer These 4 Questions & Increase Sales
It takes more than great prices and great products to win over customers today! The number one opportunity in your business right now lies in...
Digital Retail: 4 Steps for Setting Your Dealership up for Success
Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing...
How To Handle A Customer Dispute Like a Pro: Part 2
In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer's anger (a.k.a. extracting...