Best Practices
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...
Preparing Your Dealership for Post-Pandemic Operation
The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the — frequently...
4 Ways to Rebuild Your Dealership's Culture Post-COVID-19
A recent report by McKinsey and Company entitled "Reimaging the office and work-life after COVID-19", found 80% of people reported enjoying working...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
Want New Revenue Opportunities for Your Dealership? They’re in the Data
I can’t stress enough the importance of a clean, up-to-date marketing database. Data inaccuracy harms your efficiency and effectiveness and makes you...
Using “Search” for Car Dealers
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their...
Be a PRO in Your Dealership
Webster's Dictionary defines a Professional as "a person engaged in a specified activity as one's main occupation rather than as a pastime." The...
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles — whether it’s due to an expiring lease, delayed upgrade, or repair...
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...
Create a More Diverse Workforce to Achieve Greater Success
It is no secret that the automotive industry has historically been dominated by the male gender. The NADA Work Force Study of 2015 stated that women...
Facebook Ads for Your Dealership: 10 Ideas To Get You Started
In my last article, the message was focused on running more Facebook Ads campaigns, and to put your focus on targeting: the right message, the right...
8 Tips to Consider Before You Drop the Price...
Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount...
