Best Practices
Risk Avoidance – Ignored
Are you too busy selling cars to pay attention to the myriad number of lurking problems and issues that you haven’t had time to address? You would...
Cultivating a Winning Sales Team
When your dealership hits its sales goals, profitability and morale run high. Life at your dealership is energized, employees are engaged and looking...
8 Management Techniques to Maximize Employee Engagement
Employee engagement is a critical issue for most dealerships. Engagement is the level of involvement, enthusiasm and commitment and employee feels...
The Big Buzz in Digital Retailing: Dealer Ultimate Milestones
Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The...
The Chip Shortage Is Coming! Is Your Used Inventory Ready?
By now, the entire industry and many consumers have heard about the chip shortage ready to hit automotive showrooms about the time our summer kicks...
With Connectivity, Dealers Can Get More from Courtesy Transportation Programs
Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be...
Dealer Marketing: Going Loco for Local Campaigns
There's a good reason that car dealers should be going mad over local campaigns: the results. Now, let's get something straight first. There are so...
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles...
Is Your F&I Compliance "Toast?
What does criminal conduct have to do with F&I and my new toaster? Here you go... I recently bought a toaster. (Please hold your applause until the...
Four Steps to Banishing Burn Out
We're currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership,...
Is RELEVANCE a part of your dealership's internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns...
Harnessing the Power of Pre-qualified Sales Leads
The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant...
