Best Practices
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
10 + 10 = Exposure
Any one of these issues could cost you a lot of money. Consider the “what if.” What if…this were to happen or that were to happen? How would...
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
Seeking and Creating Environments that Honor People: How Sarah Vantine is changing the BDC
In preparation for our meeting with Sarah Vantine of Quantum5, we spent time researching the company and reviewing her profile. Anything but ordinary...
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...
Disruption is the New Normal
Disruption. One of the buzz words lately over-used and misunderstood. The standard business definition is “radical change to an existing industry or...
How to Sell More Cars When You Don’t Have Enough Cars To Sell
Talk about disruption! 5 years ago I wrote an article here in Dealer Marketing proclaiming that the car business as we had known it was long dead,...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
Need Management over Lead Management
It seems like a simple concept. Take care of people’s needs first and foremost. Yet, it continuously falls short on the planning and execution when...