Best Practices
Emotional Intelligence: A Good Dealership Habit To Pick Up
You may have never thought of it this way, but problems at dealerships usually walk through your office door on two (2) legs: Either with customers...
No Third-Party Cookie Data? How Dealers Can Leverage Marketing
Third-party cookies have slowly phased out of the internet for years with stricter privacy regulations taking effect in Europe and several different...
5 Keys to Get More Customer Referrals
We all know that referrals represent our greatest opportunity for peak profits and predicable growth. As Mark Zuckerberg has acknowledged, There is...
How Dealers Should Handle COVID (Co-author Kristina Vaquera)
Another article about COVID-19? Ugh! Snap! And oh, my! Employers everywhere are tired with having to handle this additional burden to running their...
Why Your Team Should Be Part of Your Marketing Strategy
We humans complicate things, and it’s no surprise in dealerships it manifests in grandiose form, especially noticeable when it comes to how teams,...
Dealership Culture: Make Trust Your North Star
According to the Guinness Book of World Records, Rory Blackwell, the ultimate one-man band, played 108 different musical instruments simultaneously...
No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding it hard to strategize...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
Combat Your Cookieless Future by Creating Your Own First-Party
You’ve seen it and have read the headlines circulating your feeds and emails. The topic about a cookieless future. And while yes this can be jarring...
Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
Auto Dealers: What’s Your Total Cost of Risk (TCOR)?
Financial statements track how you are doing financially every month. Consider measuring and benchmarking TCOR as a part of your ongoing financial...