Best Practices
The Sales Funnel & The Shape of Water
Between a busy career and a larger than average family, I don’t get much time to indulge in a good movie. As it so happens, one of my best friends is...
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic...
How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event...
4 Types of Power Questions that Boost Your Influence
What you have to offer has a deeper more personal impact on your customers’ lives than you learn, lead, and leverage right now! Whether you are...
The Power of a Live Turnover in the BDC
In the not too distant past, I used to pat myself on the back if I took a turnover on a phone call at a dealership from a Business Development...
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a...
Making More Money with the Right Inventory Metrics
vAuto Founder Dale Pollak recently told a group of dealers: “We’re not in the car business, we’re in the business of making money.” And he’s right....
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say...
Plan, People and Profitability: A Lesson in Chicken
When a cashier takes your money for your purchase and then sends you off with a deadpan, “have a good one,” how do you feel? On the other hand,...
3 Keys to Influencing Indecisive Customers
Regardless of your professional title, we are all in sales, and we all have heard the dreaded words: no, not right now, I’ll think about it, maybe...
Importance of Whistleblower Hotline as Part of Dealership Comprehensive Compliance Program
No matter the size of your car dealership, it is in your best interest as a dealership owner to put tools in place that protect the reputation of...
Take the Headache out of OEM Rebates
As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with...