Best Practices
Tuck The Octopus
Managing, owning, and running a dealership can feel like trying to tuck an octopus into bed at night while the tentacles keep flopping out! My close...
26 Motivators and the GLBA
More than thirty (30) years ago, I made a list of what motivates people. (I’m not sure why I was motivated to make the motivation list though.) I...
Upcoming Recession? Embrace This Overlooked Profit Center!
There has been growing speculation about the possibility of another recession, and experts seem to agree that they aren’t entirely sure if a...
Why You Should Be Concerned About Regulatory Oversight: How Regulators Do What They Do
For this month, something new. I’ve written this article so you can copy it and have each employee at the dealership sign it. Having written employee...
Live Launches: Commitment to Innovation
Live product launches have become an innovative marketing strategy aimed at creating hype around the introduction of new products and technologies to...
Why Having an Accessible Dealer Website Matters to You
You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be...
Establishing Connections Through the Parts Department
Creating connections with customers is vital for any business to thrive, whether you are trying to acquire new customers or sell to existing ones. By...
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
10 + 10 = Exposure
Any one of these issues could cost you a lot of money. Consider the “what if.” What if…this were to happen or that were to happen? How would...
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
