Best Practices
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s...
Digitize Your Dealership Operations Now to Be Ready for 2020—and Beyond
Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change...
5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...
How to Turn One-Time Buyers Into Customers for Life
Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of...
5 Ways for Dealers to Build Trust With Today's Savvy, Skeptical Car Shoppers
For many years, the relationship between customers and automotive salespersons could be adversarial. Some car shoppers believed that salespeople were...
Top 5 Strategies to Use Mobile Technology to Boost Sales and Service Revenue
As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage...
4 Things Automotive Retail Can Learn From Best Buy
Remember your last trip to Circuit City? You know, the store where service is state of the art? If that slogan means nothing to you, you’re either...
7 Ways to Get Your Team On Board When Implementing New Technology
The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has...
5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are...
How to Combat Disengagement and Reduce Turnover Among Dealership Sales Staff
One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best...
How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...
How the Value of a Lifetime Warranty Beats Price Every Time
Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...