Shopper Experience

When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales...

Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth...

Atlanta — January 29, 2018 — Autotrader, which became the first nationwide online car shopping site more than 20 years ago, will undergo a dramatic...

Lawrenceville, GA  — January 9, 2018 — Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and...

Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...

Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...

Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....

Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...

San Francisco — December 20, 2017 — Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data...

So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of...

Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the...

Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers....