Shopper Experience
10 Ways to Boost the Performance of a Sales Team
Being a member of a team that is underperforming is something that we have all gone through at some point in our career. In the world of sales,...
Mental Toughness Is the Key to Automotive Sales Success
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success....
A Dealer's Guide to Marketing: AI, Machine Learning, and Predictive Analytics
If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...
Strong Sales + High Inventory: A Great Opportunity for Your Used Lot
Looking at the abnormally good auto sales this past February, it's safe to say that it doesn’t matter what time of year it is, consumers just want a...
The Consumer Experience: Get It Right With Human Interaction
It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...
How to Prevent Identity Theft Scams at Your Dealership
Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...
Take Your Website to the Next Level With Data Integration
Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm — developed to improve users’ browsing experiences,...
A Sales Coach's Prescription for Increased Performance and Sales
If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...
Today’s Consumers Shop Differently—Dealers Need to Change Too
Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want....
Yesterday's Sales Tactics Vs. Today's Buyers
There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...