What’s a Five-Star Online Reputation Really Worth? A CFO’s Perspective
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head - exhausting, slightly ridiculous, and oddly competitive. One minute, you’re coasting along with...
Diplomacy By Dairy Queen
By Tom Kline, Better Vantage Point | Tuck The Octopussm Imagine a world where you are having an intense, heated argument with your spouse, standing face to face…veins popping, raised eyebrows, sweat on your forehead, kerfuffled hair, and...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
How Marketing Teams Are Becoming Unexpected Stakeholders in Dealership Data Compliance
When dealership marketing teams design an online experience, the goal is usually conversion: fewer clicks, faster forms and a smoother path from a...
Who's really in Control? The Psychology of Letting AI Help Run Your Dealership
You are sitting at your desk in the late afternoon staring at an automated recommendation that feels completely wrong. Your latest AI-based platform...
End of Discussion
By Tom Kline, Better Vantage Point | Tuck The Octopussm Can we stop having this conversation now? Every time a regulator takes action against...
Turning Metal, Not Parking It: A CFO’s Playbook for Used Car Aging and Cash Flow
There is a particular stillness that settles over a used car lot when inventory ages. It doesn’t creak. It doesn’t flash red lights. It doesn’t send...
Your Lot Is Doing Two Jobs When It Was Built for One
Most of the dealership lots I work with were configured for a different inventory reality. Land was cheaper, depth was lower, and the gap between...
With Repossessions at Their Highest Level Since 2009, Customer Support Matters More Than Ever
The automobile industry is experiencing a surge in repossessions that rivals the numbers we saw during the Great Recession. In 2025, more than 2.2...
The Ad Pivot: When Lending Changes, Marketing Feels It Too
Marketing and finance do not always sit at the same table, but today's lending environment is giving them more in common than ever before. That is...
When Both Sides Are Right: The Weight of Unfinished Things
Leadership isn't always about making difficult decisions. Sometimes it's about deciding which important thing deserves your attention first. Have you...
DMM Review: What Dealers Can Learn from "The End of Car Sales as We Know It"
Liying Deng’s The End of Car Sales as We Know It begins with an account of the author’s earliest memories of cars. Specifically, it was the warm and...
