Managing the Service Department through High Oil Prices
The Iran war disrupted the oil market and it could hurt your service department. Related to service specifically, full synthetic motor oil is on “allocation” from multiple OEMs, meaning some dealers can’t get as much as they want. Bulk full...
You Have the Data. What’s the Strategy?
There is a gap between establishing a CDP and actually building a real customer data strategy. For years, the automotive industry has invested heavily in technology that promises insight into its buyer audiences. This is driven by a growing...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
Every Customer Is A Complaint Department
By Tom Kline, Better Vantage Point | Tuck The Octopussm Ten years ago, an unhappy customer might threaten, “I’m calling the Attorney General.” Today,...
Beyond the First Sale: How Automotive Aftermarket Brands Can Use Promotions to Build Loyalty and Protect Margins
As the automotive aftermarket prepares to gather at the 2026 version of the Specialty Equipment Market Association (SEMA) show, the industry is...
When the Enemy Is Already Inside the Dealership: Insider Threats You Can’t Ignore
By Richard Foster - Retired UK Cop, Ransomware Negotiator & Cybercrime Specialist from Brainstorm Security Ltd. Have you noticed that when there is a...
Your Buyers Are Anxious. Is Your Marketing Making It Worse?
A 2026 survey of more than 3,000 U.S. drivers found that nearly 7 in 10 buyers (69.1%) felt financially concerned at the time of their vehicle...
Winning Back Customers Through Recalls Starts with Finding Them
Ask any Fixed Ops Director what stands between their service lane and a booked-out calendar of recall work, and you'll hear about parts availability,...
Don’t Borrow Trouble
By Tom Kline, Better Vantage Point | Tuck The Octopus I have a new friend in the UK and his name is Martin. While we were talking about a thing, he...
The Problem With Car Ads Isn't AI. It's Slop.
AI has made automotive marketing faster, cheaper and infinite. Has it made any of it better? I came across a post from Porsche’s Newsroom this...
How Hometown Dealerships Can Compete as National Chains Expand
By Tiger Okeley, Executive Board Member at Oak Motors Carvana made its name in online-only used-car sales, and lately it's been buying new car...
The 2026 Dealership Cyber Crisis: 3 Attacks and How to Reduce Risk
The automotive retail sector is facing a growing wave of sophisticated cyberattacks. From massive data aggregator breaches to weaponized artificial...
