Why AI is Failing Car Dealerships (And Why it’s Not the AI’s Fault)
AI came with a lot of promises for car dealers. It was going to revolutionize operations, crush sales goals, and deliver customers directly to the showroom floor with zero effort required. Insert the age-old adage about how if it sounds too...
Why Your Dealership’s AI Marketing Strategy is Leaking Capital
Imagine it’s the start of a new month at the dealership. Your marketing team sits down with a high-end generative AI tool to map out the next thirty days of digital outreach. In less than two minutes, the software produces a comprehensive...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
Fraud Always Follows Incentives: AI Just Brought a Map
This article is part of a special cybersecurity feature brought to you by DMM, in partnership with Opia, and written by Sara Lomax. I’ve spent almost...
How 1 Click Can Change Your Life
Clicking a link is a decision. Sometimes it feels small, automatic, harmless. But decisions—especially quick ones—can shape the course of your life...
FTC Changes: Most Dealers Are Stuck In Stage 3 – Are You?
On March 13, 2026, the FTC has declared the advertised price must include any and all fees (including the doc fee or processing fee). That new...
Murder at Work
Sydney Smith was not having a great performance review. As first mate aboard the Cutty Sark, Sydney had authority, responsibility, and a crew that...
You're Pointing AI in the Wrong Direction
There's a gold rush happening in automotive retail right now, and almost everyone is running toward the wrong mountain. Walk any industry trade show...
How Quality, Quantity, and Rising Costs Will Shape Dealer Performance in 2026
By Tiger Okeley, Executive Board Member at Oak Motors The last five years have been a wild ride for car dealers. I’ve seen it firsthand in my work...
The Smartest First Move Dealers Can Make with AI
The question came up in a quiet moment during an NCM 20 Group meeting recently. Not during a presentation or a vendor pitch, but in one of those side...
The Clean Underwear Shot Clock
When you travel, do you run the daily underwear math like you're prepping for a Mars mission? If you said “no,” then: You just casually pack your...
MCP Servers are the New API on the Block: Here is What You Need to Know
So your dealership finally jumps on that shiny new AI agent promising to make lead handling a breeze. There’s just one hiccup: the AI needs access to...
