Shopper Experience

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Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy

Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer...

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How to Combat Disengagement and Reduce Turnover Among Dealership Sales Staff

One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best...

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New Black Book Analysis Shows Varying Retention Trends of Discontinued Models

Lawrenceville, GA — July 30, 2018 — Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value...

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Proactive Dealer Solutions Launches BDC Video Education Series: PDS on the Rocks

Huntersville, NC — July 24, 2018 — A new online video education series for automotive retailers, PDS on the Rocks, has attracted the attention of...

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How Dealership Tools That “Play Nice” Together Engage Buyers

As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates.As an adult, you automatically play nice with...

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5 Ways Online Auctions Help Dealers Sell Luxury Vehicles

Online auctions started out as an easy way to liquidate low-end trades. They have quickly evolved to the preferred method to buy and sell all types...

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5 Proven SEO Tips for Dealerships

In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top...

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Manheim Sees Record-Level Digital Adoption in First Half

Atlanta  — July 18, 2018 — The Manheim Marketplace℠ achieved record growth across its digital channels in the first half of 2018, confirming...

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Wheel’s Auto, MonroneyLabels.com Team Up to Jazz Up Used Vehicle Merchandising

Niagra Falls, NY — July 18, 2018 — The Monroney Label is so ordinary we forget how much merchandising punch this mandated sheet of paper can bring...

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5 Benefits of Expedited Reconditioning

While the flow of off-lease vehicles continues pouring certified pre-owned (CPO)–quality cars, SUVs, and trucks onto dealers’ lots, which depresses...

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LotMonkey Expands Strategic In-Dealership Merchandising System Into Four New Markets

Saint Petersburg, FL — July 9, 2018 — LotMonkey, a strategic in-dealership merchandising solution for independents, franchised car dealers, dealer...

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How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing

Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to...

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