Industry News
How to Know Your Consumers Better than They Know Themselves—the Future Demands It
Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...
SEO Predictions for 2014
If you know anything about search engine optimization, you know that the laws of the land change frequently. While the big picture things usually...
AutoAlert Releases Mobile App
IRVINE, CA, November 4, 2013 – Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...
Three Uncommon Retention Elements
Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes...
Beware the Automotive SEO Snake Oil
Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...
Top 6 Tech and Marketing Trends for Dealer Marketers in 2014
2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...
Who’s Liable for Driverless Car Crashes?
The idea of artificial intelligence is still not yet completely digested by everyone. Or, will it ever be? At least so say most bloggers and...
AutoAlert Named One of Fastest-Growing Private Companies
IRVINE, CA, October 11, 2013 — Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...
Unexpected Ways to Use Google+ for Your Dealership
Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...
Three Tips to Improve Your Google Search Ranking
With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While...
Video in the Modern Dealership
Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal...