Industry News

In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more...

Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...

If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...

Have you heard the news? CSI is cancelled! No, I’m not talking about the popular forensic crime scene TV show. I’m referring to the customer...

The old Yellow Pages slogan, “Let your fingers do the walking,” has taken on an all-new meaning with the saturation of personal mobile devices into...

Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...

Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...

Clarkston, Mich. (Sept. 5, 2013) – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced...

Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...