Industry News
Oops They Did It Again
Oops, they did it again. I just unpacked my new desktop computer, screens, camera, and enough cables for you, me, and every adult on the...
Inventory Trends
How long have we been waiting for inventory levels to return to normal? At this point, the ongoing inventory crunch in both new and used cars is just...
Supply Chain Issues and Inventory Challenges For Franchised New Car Dealers
The automotive industry has experienced a variety of challenges since the beginning of the pandemic, and with ongoing supply chain issues impacting...
Changing the Narrative to Sustainable Profit
I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...
Need Management over Lead Management
It seems like a simple concept. Take care of people’s needs first and foremost. Yet, it continuously falls short on the planning and execution when...
NADA 2022 Annual Convention
To say that the last two years have offered some significant challenges to our industry would be an understatement. As we have been forced to change...
Google Ad Extensions 101 For Dealers
Ad extensions are dynamic add-ons to Google ads that expand the information you can show in any given ad. They are usually more eye-catching than...
Parts eCommerce Fuels Revenue Growth in 2021
Despite the intense economic challenges and supply issues that occurred during 2020 and 2021, dealers selling parts online with an effective...
I Hope You'll Learn With Me!
An October, 2021 survey by Embroker stated that just 22% fully read through their insurance policy, 56% admit to not knowing the cost of their...
How Marketing and Accounting Play Powerfully as a Team
Within my own career journey, I worked at a high-line auto group based out of the New York Market. Originally when I took the role, the group had an...
Dealer Marketing: Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
How To Create More Efficiency In Your Advertising Strategy
While a showroom may be full of shoppers and potential leads, dealers shouldn’t cast their advertising to the side. The market for consumers is ever...
