Best Practices
How to Reach and Engage Customers on Facebook
The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...
Marketing to Women in the Dealer World She Loves Her Mobile Device
In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...
How Dealerships Can Use PPC To Build Brand Awareness and Exposure
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...
Yesterday's Sales Tactics Vs. Today's Buyers
There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...
Three Simple Changes for Increasing Your Internet Sales Now!
Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...
Using Online Channels to Market to Millennials
Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Six Ways to Leverage Social Media to Benefit Your Auto Dealership
Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...
Four Strategic Uses For LinkedIn
"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...
Five Video Tips from AJ LeBlanc
When it comes to video there are a lot of different questions dealers need answered, so we got in touch with online video and video search engine...
Unexpected Ways to Use Google+ for Your Dealership
Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...