Best Practices

While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...

Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...

Have you given thought lately about how the technological paradigm shift taking place in the automotive world might change your F&I processes? The...

The popularity of certified pre-owned (CPO) vehicles is at an all-time high, with 2014 marking the fourth consecutive year of sales growth. And the...

For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers...

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon — the name the media gave Google’s recent...

If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...

The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...

There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...

Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...