Best Practices
Three Tips to Improve Your Google Search Ranking
With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While...
Four Ways for Auto Dealers to Capture the Mobile Consumer
Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...
Responsive Email Design Part Two: Show Me the Results
Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...
Avoid Love at First Sight When Hiring Automotive Salespeople
It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...
It’s Mobile-Mania—but Dealers Still Lag with Mobile-Friendly Credit Apps
The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...
Eight Ways to Get Customer Feedback Via Twitter
In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...
Four Tips for Turning Be-Backs into Sales
The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...
Personalized Marketing of Vehicle Service—the Better Way Forward for Dealers
With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...
Three Ways to Reach New Car Buyers Using Social Media
Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...
The Four B S of Great Customer Retention
There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask,...
Effective Social Media Strategies for Auto Dealers
Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...
Four Concepts to Grasp in Copyright and Content Marketing
If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...