Best Practices

The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...

With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...

There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask,...

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...

If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...