Best Practices

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...

F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...

The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...