Best Practices

It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...

The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online...

You probably have heard of the Seven Car Club theory if your dealership onboarding involves watching and learning from the comical 1990s-style...

Being a member of a team that is underperforming is something that we have all gone through at some point in our career. In the world of sales,...

Thanks to the wealth of data captured by the typical enterprise system, key performance indicators (KPIs) and the dashboards that display them are...

The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient — and that positively...

The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...

The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...

Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...

If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...

Whether you’ve decided it’s time to transform your sales process or adopt a new technology, change management is a process you need to plan...

While your OEMs move their off-lease inventory to you to be retailed as certified pre-owned (CPO) models, be sure your F&I office is prepared to...