Best Practices
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
How to Eliminate Your Customers' Biggest Trade-in Objection
Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth...
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...
3 Steps to Revitalize Your Appraisal Process
Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
How Personalized Marketing Tailors the Experience to the Consumer
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...
A 10-Step Customer Retention Primer
Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...
3 Steps to Achieve Profitability in 2018
Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...
Make Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...
A Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that...