Best Practices

Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...

As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...

Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...

Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...

According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...

After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that...

Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those...

As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...

As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building...

Most of us, truth be told, don’t like being held accountable. The word accountability can sound negative, like punishment. We don’t cozy up to it...

Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....

A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...