Best Practices

Online auctions started out as an easy way to liquidate low-end trades. They have quickly evolved to the preferred method to buy and sell all types...

In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top...

When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...

User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...

Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to...

We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...

Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...

On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in...

Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...

Tinker Hatfield is famous among sneaker enthusiasts; his engineering work for Nike revolutionized movement, running, and athletic performance....

In the sports world, the phrase trust the process has become popular among fans of organizations that make unusual (sometimes even questionable)...

Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...