Industry News
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since...
Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory...
Creating the Ultimate Dealership Customer Experience
I was talking about mindset with my good friend Tommi Weeden and I was explaining to her that sometimes I work with guests that require A LOT. What I...
Harmful Dealership Advertising: The Lollipop 1 Model
Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates...
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of...
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to...
How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships...
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new...
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant,...
Don't You Agree? Fundamental Questions Answered Regarding Dealership Compliance
"I don't have to agree, but I do have to comply," said an old employee and friend of mine named "Hank." He said it with a wry smile whenever he...