Industry News
Behavior Prediction Tech Can Improve Stores' Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is...
Why Now is the Time to Revisit Your SEO Strategy
I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the...
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...
3 Things Your Dealership Can Learn From a Blockbuster CEO
On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of...
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...
Preparing Your Dealership for Post-Pandemic Operation
The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the — frequently...
Newly Released Research Reveals An Emergence of New Automotive Markets
As a company that lives and breathes data, we turn to the numbers in times of uncertainty. When we need answers, we rely on data, not gut, to guide...
The Profit Is in the Process
On a typical workday my alarm starts at 5:30 am. That means, I usually roll out of bed about 5:45 after the second snooze button goes off. I head...
I'm Still Standing
“You could never know what it's like - Your blood like winter freezes just like ice - And there's a cold lonely light that shines from you - You'll...
4 Ways to Rebuild Your Dealership's Culture Post-COVID-19
A recent report by McKinsey and Company entitled "Reimaging the office and work-life after COVID-19", found 80% of people reported enjoying working...
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to...
The Principles of Leadership and Self-Deception
There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business...