Industry News
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...
Sierra Toyota Recognized for Community Actions
Sierra Toyota in Sierra Vista, AZ is a small market Toyota dealership, and the leadership team understands the value of providing an exceptional...
Hindsight is 2020: Tech Supports These Issues We Didn't Know We Had
We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are...
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days...
Four Trends to Come from the Summer Shutdown and How They’ll Affect 2021
Some of the changes brought about by a worldwide pandemic were felt instantly – business and school closures, public mask wearing, social distancing...
Latest Research: Evolution of The Car Shopping Journey in 2020
CarGurus and GfK recently studied the digital path to purchase of over 3,000 car shoppers. We dug into that data, as well as data from a series...
The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
The Power of Dealership and Customer Trust in Automotive Marketing
In the deep dark recesses of black-and-white television, there was a game show hosted by Johnny Carson called "Who Do You Trust?" The show was a...
Your Dealership's Not So Secret Marketing Weapon
If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer. The manufacturers come...
The Real False-Positive of Selling Cars During a Pandemic
Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two...
