Industry News
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as...
Making More Money with the Right Inventory Metrics
vAuto Founder Dale Pollak recently told a group of dealers: “We’re not in the car business, we’re in the business of making money.” And he’s right....
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say...
Plan, People and Profitability: A Lesson in Chicken
When a cashier takes your money for your purchase and then sends you off with a deadpan, “have a good one,” how do you feel? On the other hand,...
Tracking Online Reputation: You're Still Counting The Wrong Thing
There is no denying that generating new reviews, week in and week out, is a critical component to a dealer’s business process, but a common...
3 Keys to Influencing Indecisive Customers
Regardless of your professional title, we are all in sales, and we all have heard the dreaded words: no, not right now, I’ll think about it, maybe...
Commission Breath
What is that awful smell? You know, that smell you sniff when you meet a “slick” salesperson? What is the definition of a professional? Is it someone...
Importance of Whistleblower Hotline as Part of Dealership Comprehensive Compliance Program
No matter the size of your car dealership, it is in your best interest as a dealership owner to put tools in place that protect the reputation of...
Take the Headache out of OEM Rebates
As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with...
Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops?...
Recommit to Learning: Three Tactics for Your Defensive Playbook
The crisp autumn air, and the changing color of the leaves, always make me think of football. Fall is the time when many sports fans come to life....
Choose To Serve
I have been earning a commission-based income for over 15 years. As a result, people often ask me how I deal with the uncertainty of my monthly...