Industry News
Research Reveals How Dealerships Optimize Their Digital Marketing Channels
As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that...
Sales Opportunities Start… In Service?
It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider...
Dealership Management Advice: Work Smarter Not Harder in 2020
The industry is forecast to be stable in 2020. Stable may be a welcome word for many and is certainly better than the prediction of decline we all...
How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event...
Why Conduct an On-site Compliance Audit in Your Car Dealership?
Before we start exploring the reasons why every car dealer must conduct an on-site compliance audit in his car dealership, let us form an overview of...
4 Types of Power Questions that Boost Your Influence
What you have to offer has a deeper more personal impact on your customers’ lives than you learn, lead, and leverage right now! Whether you are...
Kissing Babies & Shaking Hands: Reality of Social Sales
Ali Reda sells more cars each year than any other human being on the face of the earth, and whenever he gets ready to leave a local restaurant, his...
The Ripple Effect
Recently I attended the Annual Industry Summit in New Orleans. About a week before my flight, I received an email from Southwest announcing the...
The Power of a Live Turnover in the BDC
In the not too distant past, I used to pat myself on the back if I took a turnover on a phone call at a dealership from a Business Development...
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict...
Declined Service Work or Targeted Marketing Opportunity?
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry...
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a...
