Industry News
Latest Research: Evolution of The Car Shopping Journey in 2020
CarGurus and GfK recently studied the digital path to purchase of over 3,000 car shoppers. We dug into that data, as well as data from a series...
The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
The Power of Dealership and Customer Trust in Automotive Marketing
In the deep dark recesses of black-and-white television, there was a game show hosted by Johnny Carson called "Who Do You Trust?" The show was a...
Your Dealership's Not So Secret Marketing Weapon
If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer. The manufacturers come...
The Real False-Positive of Selling Cars During a Pandemic
Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two...
Make Your Paycheck Great Again: The Squirrel Doesn’t Get All Its Nuts from One Tree
Over the past few months, I have had what seems to be a recurring conversation with a variety of people in my circle of influence. Today, while...
Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI....
What You Should Pay Attention to When Selling Parts Online
Online parts and accessories eCommerce is a great source of revenue for many dealers. By moving their parts departments online, dealerships have the...
Why Automation Is Like Fine Wine - and the Data Thereto
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances...
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line...
What Does Website Downtime Actually Cost Your Dealership?
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social...