Industry News
The Importance of Diversifying Your Revenue Streams at Your Dealership
Recently, major shifts in the automotive industry have all been traced back to the COVID pandemic. While we could talk all day about the numbers and...
Why You Shouldn’t Let Hiring & Coaching Take a Backseat To Your Business Operations
The COVID-19 pandemic has had an economic impact on almost every industry, including automotive. But adaptable car dealers have embraced their new...
Need Some Support? Hyundai Capital Offers Dealers & Customers Worldwide COVID-19 Support Programs
The COVID-19 pandemic has triggered the worst global economic downturn since the Great Depression in the 1930s. Posting the fiscal deficits larger...
This Is How Automotive Retail is Transforming
In the earliest of days, weeks, and even months for auto dealerships returning to business (open doors at the facility), we are getting some...
Did You Learn the Right Lessons From COVID19?
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or...
How Prioritizing Innovation Is Your Dealerships Golden Opportunity
I love thinking of ways I can better serve my clients, build my business, and pursue my passion project, Carearing. But it's not always as easy as...
Emerging Incentives Will Drive Demand. Here’s How Your Dealership Can Capitalize
With emerging markets on the rise and a complete shift in consumer behavior, dealers are forced to get even more competitive (who knew this was...
5 Ways Your Dealership Benefits From Driving Difference in Your Community
In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional...
What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the...
A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...
Your Raise Will Become Effective When You Do
Want a Raise? Your raise will become effective when you do. Are you the most effective business manager you can be? Have you tweaked every detail in...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...