auto dealer marketing

For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...

Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...

The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...

With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...

Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...

"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...

When it comes to video there are a lot of different questions dealers need answered, so we got in touch with online video and video search engine...

I was pumping gas the other day and there was a video playing on the pump; at the grocery store they had a screen playing the news while people...

For this month’s video marketing profile, I interviewed Scott Toland, president of The Toland Group, whose automotive marketing career started back...

Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...

Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes...

Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...