auto dealer marketing

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...

Conferences, conventions, seminars, boot camps, workshops, training…No matter what you call them, the auto industry has plenty. Having attended many...

Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...

According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...

Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...

The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...

How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a...

F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...