auto dealer marketing
Top 6 Tech and Marketing Trends for Dealer Marketers in 2014
2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...
Unexpected Ways to Use Google+ for Your Dealership
Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...
Video in the Modern Dealership
Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal...
How effective are Online Surveys in Automobile Marketing Research?
As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...
Stop Spinning the Wheels of Customer Service—Start Wowing Women!
How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm...
Reaching Generation C—More than Just Millennials
Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...
Generation Y for Dummies
If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...
Are You Ready for the Mobile Marketing Revolution?
Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...
Four Ways for Auto Dealers to Capture the Mobile Consumer
Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...
Are You Taking Full Advantage of What Facebook Offers?
By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...
Responsive Email Design Part Two: Show Me the Results
Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...
Five Expert Insights on Content and Mobile in 2013 and Beyond
For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...