Technology
Take the Headache out of OEM Rebates
As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with...
Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops?...
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership;...
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth...
How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...
Digitize Your Dealership Operations Now to Be Ready for 2020—and Beyond
Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change...
Roadster Launches New Desking Solution to the Car-Buying Process
San Francisco — October 8, 2018 — Roadster, the leader in commerce solutions for car buying and leasing, today announced the rollout of its new...
FrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit
San Francisco — October 8, 2018 — Retail automotive data analytics vendor FrogData, a division of izmocars, announced today its selection as one of...
How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an...
JGF Solutions Enables Dealers to Better Market Identity Theft Protection With E-Contracting, E-Rating Technology
Westerville, OH — September 27, 2018 — Over The Edge (OTE), creator of TecAssured, an e-rating and e-contracting software for the automotive...
AutoRaptor Introduces Automatic Appointment Reminders to Enhance Automotive CRM Software
Providence, RI — September 25, 2018 — AutoRaptor recently rolled out Appointment Automation that allows dealerships to automatically send out...
Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors
New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store...