Technology
Connected Television Represents A Great Disruptive Opportunity for Dealers
It is estimated that 39% of adults are watching video on a CTV device on a daily basis. This is up from 31% back in 2019 according to data from...
Dynamic Pricing: Can Dealer Operations Take Lessons from the Airlines?
Many of us have had the experience while booking a flight, of watching the price for a seat change as the plane fills up as the time for the flight...
Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition
The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...
Connected Car Helps Drive Automotive Retail Consolidation
It’s no secret that significant consolidation of automotive retail is underway. Every week, Automotive News reports additional acquisitions by the...
Digital Transformation in the Automotive Industry
Technology touches every part of our lives. From the Alexa alarm that wakes you up to the UberEats app that brings you lunch, technology has...
Using Data to Connect on-Line and in-Person Car Shopping
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
Let's finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology...
Your Dealership's New Unforeseen Competitor. How Will You Keep Up?
Your dealership isn't competing with the dealer next door, it's competing with Netflix. The fight for digital real estate is real. In-market car...
Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There's no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the...
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...
Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and...
Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing &...