Industry News
Five Google Adwords Reports Auto Dealers Must Know
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...
Making Profits & Happy Customers in the Service Department
A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...
Avoid Love at First Sight When Hiring Automotive Salespeople
It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...
Service Your Social Reputation
Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...
It’s Mobile-Mania—but Dealers Still Lag with Mobile-Friendly Credit Apps
The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...
Five Expert Insights on Content and Mobile in 2013 and Beyond
For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...
Eight Ways to Get Customer Feedback Via Twitter
In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...
Dealer Marketing: Future Success Starts with Internet Marketing
As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...
How Spokane Subaru Amassed 266 Reviews in Six Months!
John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...
Four Tips for Turning Be-Backs into Sales
The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...
Dealership Profile—Branhaven Chrysler Jeep Dodge Ram
For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...
Personalized Marketing of Vehicle Service—the Better Way Forward for Dealers
With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...