Industry News

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What Can We Learn from this Election?

So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....

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How to Create Your Own Service Revenue

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...

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Improved Service Lines Improve Bottom Lines

Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...

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Domain Names and Online Marketing

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

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Behold! A Way to Turn Warranty Expirations Into Service Gold

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

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The Revolution of Mobile Apps in Today’s Automotive Industry

Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...

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Automotive Convention Circuit for 2012/2013 Season

Conferences, conventions, seminars, boot camps, workshops, training…No matter what you call them, the auto industry has plenty. Having attended many...

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Seven Business Questions You Can Answer With Call Tracking Insights

It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...

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Prepaid and Complimentary Maintenance Plans Equal Loyalty From Next Gen Customers

While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many questions how effective...

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Is Your “Open Floor” Showing Potential Customers the Open Door?

Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...

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How to Update Your Auto Body Shop for the Long Haul

Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...

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Is Your Dealership Ready for the Real-Time Shopper?

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...

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