Industry News

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3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold

NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s...

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Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising...

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How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...

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Digitize Your Dealership Operations Now to Be Ready for 2020—and Beyond

Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change...

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Binary Automotive to Present Expert Panel Debating Price vs. Value at Fall Digital Dealer Conference

Bedford, TX — October 10, 2018 — Binary Automotive Solutions today announced James A. Binkley and a panel of industry and telecom experts will...

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Roadster Launches New Desking Solution to the Car-Buying Process

San Francisco — October 8, 2018 — Roadster, the leader in commerce solutions for car buying and leasing, today announced the rollout of its new...

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Jumpstart Automotive Media Unveils New Insights About Vehicle Pricing, Negotiations

San Francisco — October 9, 2018 — A full 86 percent of consumers already have a price in mind for the car they want before visiting the dealer to...

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How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners

Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the...

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FrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit

San Francisco — October 8, 2018 — Retail automotive data analytics vendor FrogData, a division of izmocars, announced today its selection as one of...

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5 Steps to Tune Up Your Service Department Marketing

Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...

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How to Turn One-Time Buyers Into Customers for Life

Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of...

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5 Ways for Dealers to Build Trust With Today's Savvy, Skeptical Car Shoppers

For many years, the relationship between customers and automotive salespersons could be adversarial. Some car shoppers believed that salespeople were...

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