Industry News
4 Reasons Why Industry Awards Are Marketing Gold — and How to Leverage Them
As a business leader, you understand the importance of recognition. It's not just that it feels good to be celebrated for your hard work and...
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles...
Is Your F&I Compliance "Toast?
What does criminal conduct have to do with F&I and my new toaster? Here you go... I recently bought a toaster. (Please hold your applause until the...
Automotive Careers: What It Takes to Move Up the Ladder
F&I is a position in the dealership that provides excellent opportunities, but it is a career that comes with extremely high expectations and...
Your Dealership's New Unforeseen Competitor. How Will You Keep Up?
Your dealership isn't competing with the dealer next door, it's competing with Netflix. The fight for digital real estate is real. In-market car...
Auto Parts & Accessories eCommerce: Amazon and eBay
It's no surprise to anyone, let alone anyone working in or around a dealership, that the automobile industry is a powerhouse — generating almost a...
Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There's no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the...
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...
Four Steps to Banishing Burn Out
We're currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership,...
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as...
Is RELEVANCE a part of your dealership's internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns...
Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and...
