Industry News
Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
Let's finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology...
Dealer Marketing: Going Loco for Local Campaigns
There's a good reason that car dealers should be going mad over local campaigns: the results. Now, let's get something straight first. There are so...
4 Reasons Why Industry Awards Are Marketing Gold — and How to Leverage Them
As a business leader, you understand the importance of recognition. It's not just that it feels good to be celebrated for your hard work and...
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles...
Is Your F&I Compliance "Toast?
What does criminal conduct have to do with F&I and my new toaster? Here you go... I recently bought a toaster. (Please hold your applause until the...
Automotive Careers: What It Takes to Move Up the Ladder
F&I is a position in the dealership that provides excellent opportunities, but it is a career that comes with extremely high expectations and...
Your Dealership's New Unforeseen Competitor. How Will You Keep Up?
Your dealership isn't competing with the dealer next door, it's competing with Netflix. The fight for digital real estate is real. In-market car...
Auto Parts & Accessories eCommerce: Amazon and eBay
It's no surprise to anyone, let alone anyone working in or around a dealership, that the automobile industry is a powerhouse — generating almost a...
Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There's no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the...
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...
Four Steps to Banishing Burn Out
We're currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership,...
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as...
