Industry News
Dealership Culture: Make Trust Your North Star
According to the Guinness Book of World Records, Rory Blackwell, the ultimate one-man band, played 108 different musical instruments simultaneously...
No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding it hard to strategize...
Dealer Websites: When Gaming Google Hurts
It’s been nearly 6 years since “Dieselgate” broke and Volkswagen was busted by the EPA for gaming their diesel car emissions tests. When the vehicle...
Zero-Click Search Is Important, but Web Clicks Have Not Gone Away
There has been an increase in discussion of late (blog posts, conference sessions, etc.) talking about the Zero-Click search trend related to Google...
What Dealers Want From Their OEM Programs
Automotive manufacturers create programs for their dealers to improve operations, drive up sales, and increase customer loyalty. But how successful...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
Bubble Wrap: Follow the Logic Filled Road
We have all ordered a product that was shipped to us most likely in a cardboard box. Inside that box, the product we ordered, was probably covered in...
The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
We’re halfway through 2021 and we’re still seeing website tragedies in automotive. And yes, it really is a tragedy. When a dealership spends that...
Are Dealers Ready for “Telematics Right to Repair?”
In the November, 2020 election, voters in the Commonwealth of Massachusetts passed a ballot initiative, Question 1, by an overwhelming margin (75%...
A Guide to Getting More From Your Digital Retailing Tools
When I joined the automotive industry, the Chevrolet Celebrity was the top-selling car in the U.S. A lot has changed in the intervening 35 years....
Combat Your Cookieless Future by Creating Your Own First-Party
You’ve seen it and have read the headlines circulating your feeds and emails. The topic about a cookieless future. And while yes this can be jarring...
Building Customer Relationships with Tactile Action-Based Marketing
If you’re like most dealers, you invest thousands of dollars each month into various marketing channels. Some of which you may be deploying right...
