Industry News
Why Your Team Should Be Part of Your Marketing Strategy
We humans complicate things, and it’s no surprise in dealerships it manifests in grandiose form, especially noticeable when it comes to how teams,...
Embrace Change as a Leader for Your Dealership to Thrive
If we have learned anything during the pandemic, it’s time we get comfortable with being uncomfortable! The good news is leaders that embrace and...
Digital Transformation in the Automotive Industry
Technology touches every part of our lives. From the Alexa alarm that wakes you up to the UberEats app that brings you lunch, technology has...
Do You Understand the Components of Your Garage Insurance Policy?
Try this flavor-filled description: “There’s a sense of cornmeal next to sawdust, oily vanilla, and a hint of fresh honey sweetness that entices your...
Dealers Will Soon Have More Choices for Connected Car Services
In past articles, I've touched on the many services that dealers can expect from Connected Car technology. Some of these have included vehicle...
London EV Show 2021 Announces Rescheduling
London - 18 October 2021 - The organisers of the London EV Show 2021 have decided to reschedule and relocate the event to the Business Design Centre,...
Dealership Culture: Make Trust Your North Star
According to the Guinness Book of World Records, Rory Blackwell, the ultimate one-man band, played 108 different musical instruments simultaneously...
No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding it hard to strategize...
Dealer Websites: When Gaming Google Hurts
It’s been nearly 6 years since “Dieselgate” broke and Volkswagen was busted by the EPA for gaming their diesel car emissions tests. When the vehicle...
Zero-Click Search Is Important, but Web Clicks Have Not Gone Away
There has been an increase in discussion of late (blog posts, conference sessions, etc.) talking about the Zero-Click search trend related to Google...
What Dealers Want From Their OEM Programs
Automotive manufacturers create programs for their dealers to improve operations, drive up sales, and increase customer loyalty. But how successful...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
