Industry News
The Calm After the Storm
It's finally December 37th and your last deal is in the books and you have officially gone from hero to zero. The last rush of commercial deals and...
In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia
On December 21, news had spread that the man behind most of what we do in this industry today had passed away, well respected industry legend, Ralph...
Mask-less Socialising: What This Means For Your Dealership
There will come a time, sooner than we think at this point, where we'll be living in a post-COVID era. We'll be back at our favorite crowded bars,...
Is Your Dealership Site Ready for the New Era of Car Buyers?
People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic...
How To Handle A Customer Dispute Like a Pro: Part 2
In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer's anger (a.k.a. extracting...
Four Ways to Ramp up Leadership in 2021
Recently I had the opportunity to sit down with Laurie Foster, Founder of Foster Strategies Group, and a super connector in our industry. Laurie and...
Lockdown Spurs Growth of Streaming Video, Driving More Opportunity for Local Dealers
The COVID-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video...
How To Handle A Customer Dispute Like a Pro: Part 1
"The only difference between an ordeal and an adventure is your attitude," states the recent, popular internet meme I encountered, and I agree....
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew...
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021
Experts believe sales of new vehicles will close 2020 down approximately 15%, which would mark one of the industry's worst annual declines since at...
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
