Michael Bowen

Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...

With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...

After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...

This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years...

If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....

Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...

It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...