Michael Bowen

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...

The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...

As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...

John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...

For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...

Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...

If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...

Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...