Michael Bowen
Stop Spinning the Wheels of Customer Service—Start Wowing Women!
How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm...
My Best Advice for Increasing Internet Sales Opportunities
In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more...
Generation Y for Dummies
If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...
Why Is CSI Cancelled?
Have you heard the news? CSI is cancelled! No, I’m not talking about the popular forensic crime scene TV show. I’m referring to the customer...
SmartPhones and Smart Dealers
The old Yellow Pages slogan, “Let your fingers do the walking,” has taken on an all-new meaning with the saturation of personal mobile devices into...
Are You Ready for the Mobile Marketing Revolution?
Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...
Four Ways for Auto Dealers to Capture the Mobile Consumer
Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...
Dealer Concepts Adds Full DMS Integration to Its Loyalty Program
Clarkston, Mich. (Sept. 5, 2013) – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced...
You Can Handle the Truth
Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...
Are You Taking Full Advantage of What Facebook Offers?
By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...
Responsive Email Design Part Two: Show Me the Results
Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...
Five Google Adwords Reports Auto Dealers Must Know
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...