Websites
How to Personalize your Dealer Website and Gain a Competitive Advantage
With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...
Building a More Profitable Website
The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...
A Dealer’s Perspective on Video SEO
I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...
Domain Names and Online Marketing
Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...
Is Your Dealership Ready for the Real-Time Shopper?
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...
Increasing Consumer Traffic
F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...