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Three Simple Changes for Increasing Your Internet Sales Now!
Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...
SEO Predictions for 2014
If you know anything about search engine optimization, you know that the laws of the land change frequently. While the big picture things usually...
Beware the Automotive SEO Snake Oil
Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...
Three Tips to Improve Your Google Search Ranking
With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While...
Four Ways for Auto Dealers to Capture the Mobile Consumer
Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...
Five Google Adwords Reports Auto Dealers Must Know
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...
Service Your Social Reputation
Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...
It’s Mobile-Mania—but Dealers Still Lag with Mobile-Friendly Credit Apps
The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...
Google's New Algorithm: Float like a Hummingbird or Sting like a Bee?
We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...
Drink Up! There Is Only A Little Urine in the Wine
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...
Want Sales From Social Media
Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...