Showroom
3 Ways to Use Technology to Improve Your Sales Incentive Programs
The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...
Strong Sales + High Inventory: A Great Opportunity for Your Used Lot
Looking at the abnormally good auto sales this past February, it's safe to say that it doesn’t matter what time of year it is, consumers just want a...
The Consumer Experience: Get It Right With Human Interaction
It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...
5 Steps to Convert Phone Calls Into Appointments and Sales
There are only a handful of ways consumers will contact your dealership, and picking up the phone is at the top of a list. Though call volume took a...
How to Prevent Identity Theft Scams at Your Dealership
Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...
A Sales Coach's Prescription for Increased Performance and Sales
If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...
Today’s Consumers Shop Differently—Dealers Need to Change Too
Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want....
Yesterday's Sales Tactics Vs. Today's Buyers
There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
You Can Handle the Truth
Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...