Showroom
Avoid Love at First Sight When Hiring Automotive Salespeople
It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...
The Showroom Shuffle
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...
Is Your “Open Floor” Showing Potential Customers the Open Door?
Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...
Your Technology Doesn’t Sell Cars, You Do!
In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...
Q & A with Test Drive Generator
Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...
The Keys To Success For Buy Here, Pay Here Dealers
The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...
It's 11 0 clock. Do You Know Where Your Demo Plates Are?
Heading back to my hotel at 11 O clock after a long frustrating day on the road, I was driving south in the left lane. Suddenly a car pushed by me on...