Reputation Management
Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...
How to Prevent Identity Theft Scams at Your Dealership
Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...
Attention Car Dealers...How Is Your Internal Online Reputation?
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...
How effective are Online Surveys in Automobile Marketing Research?
As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...
Service Your Social Reputation
Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...
Eight Ways to Get Customer Feedback Via Twitter
In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...
How Spokane Subaru Amassed 266 Reviews in Six Months!
John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...