Reputation Management
How To Handle A Customer Dispute Like a Pro: Part 1
"The only difference between an ordeal and an adventure is your attitude," states the recent, popular internet meme I encountered, and I agree....
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to...
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You...
3 Things Your Dealership Can Learn From a Blockbuster CEO
On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of...
4 Ways to Rebuild Your Dealership's Culture Post-COVID-19
A recent report by McKinsey and Company entitled "Reimaging the office and work-life after COVID-19", found 80% of people reported enjoying working...
Your Mindset will Determine Your Outcome
There are two perspectives that we can take away from this pandemic. We can grow from a positive opportunity or succumb to a perceived threat....
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic...
Dealership Management Advice: Work Smarter Not Harder in 2020
The industry is forecast to be stable in 2020. Stable may be a welcome word for many and is certainly better than the prediction of decline we all...
Why Conduct an On-site Compliance Audit in Your Car Dealership?
Before we start exploring the reasons why every car dealer must conduct an on-site compliance audit in his car dealership, let us form an overview of...
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict...