Reputation Management
Dealership Risk
If you are a dealer, when you get up and place your feet on the floor in the morning, you put your assets on the line, expecting a return or profit....
Why Having an Accessible Dealer Website Matters to You
You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be...
Non-GMO Dealerships
I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...
Transparency And Trust: Overcoming Negative Price Perception, an Interview with Art Shaw, CEO of RepairPal
"I have built a framework from the best of everyone I ever paid attention to, and I don't read many books. I don't have a lot of time," Art smiles as...
10 + 10 = Exposure
Any one of these issues could cost you a lot of money. Consider the “what if.” What if…this were to happen or that were to happen? How would...
Let The Government Be Your Customer Service Department!
Three super-large dealership groups are trying it! Here’s how it’s going for them so far… Carvana lost the ability to transact in Illinois...
Oops They Did It Again
Oops, they did it again. I just unpacked my new desktop computer, screens, camera, and enough cables for you, me, and every adult on the...
Dealership Culture: Make Trust Your North Star
According to the Guinness Book of World Records, Rory Blackwell, the ultimate one-man band, played 108 different musical instruments simultaneously...
Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on...
Dealer Risk Mitigation: Expectations & The Fountain of Youth
My buddy, Tom, recently visited St. Augustine, Florida and he was kind enough to bring us souvenirs. No, my fiancé and I didn’t get t-shirts. We got...
4 Reasons Why Industry Awards Are Marketing Gold — and How to Leverage Them
As a business leader, you understand the importance of recognition. It's not just that it feels good to be celebrated for your hard work and...
How To Handle A Customer Dispute Like a Pro: Part 2
In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer's anger (a.k.a. extracting...