Fixed Ops

Whether buying new or used, today’s customers accessorize their truck or SUV with aftermarket wheels and tires. It is the No. 1 way to personalize a...

It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...

Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...

The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...

Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...

I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...