Fixed Ops
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to...
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are...
Sales Opportunities Start… In Service?
It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider...
Declined Service Work or Targeted Marketing Opportunity?
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry...
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...
5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...
Auto/Mate's Chief People Officer to Present “How to Win the Fixed Ops Talent War” at DrivingSales Executive Summit
Albany, NY — October 1, 2018 — Auto/Mate Dealership Systems’ Chief People Officer David Druzynski will present at the upcoming DrivingSales...
Affinitiv Completes Acquisition to Create a Full-Service Automotive Marketing Platform
Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry-leading...
How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face...
Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual for Effective Advertising
Livonia, MI — August 14, 2018 — Valassis, a leader in activating consumers through intelligent media delivery, today released new research...
New Mobile VIP & Geo-Mobile Sales Technology by Mobile Einstein Helps Dealerships Sell and Service More Cars
Ottawa, Ontario — July 25, 2018 — Mobile Einstein today unveiled a leap innovation in auto dealership mobile technology. The Mobile VIP &...